Greg Johnson, Mikayla Jones, Kolby Castillo and Brent Reed represented UMC down south.

Four students from the University of Minnesota Crookston recently made a trip to Dallas, Texas to compete for the first time at the Sport Marketing Association's annual conference. The team included Greg Johnson, a junior marketing and sport and recreation management double major from Lonsdale, Minn.; Mikayla Jones, a senior sport and recreation management and marketing double major from Huxley, Iowa; Kolby Castillo, a senior majoring in sport and recreation management from Aiea, Hawaii and Brent Reed, a senior majoring in exercise science and wellness from Arlington, Texas. They were joined by faculty members Eddie Walker and Courtney Bergman who both teach in the Business Department at UMN Crookston.

The competition, known as the Aspire Group Case Study Bowl, included 13 teams and involved preparing for and presenting around a real-world client. The team from Crookston also had opportunity to network, hear from some of the leaders in the field and visit locations around Dallas as part of the conference.

Founded in 2002, the Sport Marketing Association has led the effort in developing and expanding the body of knowledge in sport marketing by providing forums for professional interaction among practitioners, academics, and students dedicated to the sport marketing industry. To learn more about the business majors at UMN Crookston, visit