The things we do and say, the various choices we make, they're all a reflection of ourselves and the type of person we are.

    The things we do and say, the various choices we make, they're all a reflection of ourselves and the type of person we are.

    But are we, literally, what we eat? If you want to find a phrase with a convoluted past, Google “You are what you eat.” It was, apparently, included initially in a French nutritionist's essay in the early 1800s. A German writer made a similar assertion around 50 years later, and around 50 years after that, the contention that we are what we eat found its way onto American soil.

    It makes sense. If you ingest nothing but Twinkies, fast food, pizza and sugary pop, are you likely to be as healthy as the person who makes a habit of eating nutritious food? Of course not. But you might be more fun to be around. But that's another discussion...

    Perhaps my favorite what-you-do-is-a-reflection-of-you reference can be found in the 2006 Jenny Lewis song, "You are what you love." "You are what you love," Lewis sings, "and not what loves you back."

    Beautiful, J-Lew.

    Today's technology refuses to ever let us escape this personal reflection, this self examination, in just about everything we do. Techno-geniuses who write code and develop software and exist in a world driven by logarithms make certain of that. A couple of Christmases ago, I shopped for Ugg boots for my wife online. I clicked on a couple of websites and pulled the trigger on a purchase, and the next day and for many days after that, no matter what website I visited, I was reminded with countless advertising in the margins of the pages that there were deals to be had on trendy women’s boots.

    I'm currently pickup shopping and clicking around the web to get properly educated on the model I’m pondering. As a result, every non-pickup website I visit bombards me with deals on pickups. Not just pickups in general, mind you, but the exact make and model I’m focusing on.

    They call this data-mining. Why does the inclusion of the word “mining” remind me of someone jackhammering  through my skull and digging into my gray matter?

    But while I may take issue with this level of Big Brother-like intrusion on my personal life, I can't really argue with it. It’s not based on assumption at any level, after all, but indisputable fact: I’m shopping for things online, and the people who get paid handsomely to type seas of zeroes and ones for a living are going to make sure the tiny gadgetry inside my laptop and phone know what I’m shopping for and react accordingly.

    The day I think to myself about buying a new golf club and the next time I'm on the web the pages are filled with great golf club deals...well, that's the day I hunker down in my backyard bunker filled with batteries and canned goods, rifle in hand.

    It's the assumptions made by the advertising brainiacs on TV that I have a gripe with.

    If my wife and I are home at 5:30 p.m. on any given evening, you can count on us tuning into NBC Nightly News. But that doesn't mean we're dying. It doesn’t mean we’re chronically ill and taking handfuls of pills each day, some of which are only meant to counter the others’ side effects.

    You won't see any beer or liquor commercials during a network news telecast. No commercials for gorgeous new vehicles, either, or the latest, greatest smartphone. You'll see no buddies boozing it up and watching their favorite teams battle it out on giant flat-screen TVs at Buffalo Wild Wings during the network news.

    It's nothing but medication. Nothing but pharmaceuticals, whether over the counter or by prescription, are shilled during network TV news commercial breaks. Some of them are really at-death’s-door in nature, too, like terminally ill people taking a pill in the hope of “living longer.” They even sing the iconic song “Tomorrow” from “Annie” because, clearly, they’re hoping to be around to see it. My wife and I can’t help but look at each other now and then while watching, just to re-confirm to each other by sight that we’re not yet ancient.

    I watch Comedy Central's animated South Park whenever I get the time to do so. I think it's one of the most intelligent shows on television. If you get past the vulgarity and disgusting imagery, there’s a meaningful, educational and hard-hitting message in just about every episode. But, apparently, everyone else who enjoys the show as I do – when they aren’t jumping off their house into a laundry basket filled with empty Bud Light cans – is counting on this being the best summer since they started putting frosting on Pop Tarts, simply because the movie "Baywatch" is coming out. When I see the movie’s trailer a half-dozen times during each South Park episode, featuring Dwayne "The Rock" Johnson and Zac Efron, I’m almost overcome by homicidal thoughts. 

    These are my South Park-loving demographic peers? Say it ain’t so! I mean, say it isn’t so. I do watch the network news, after all. And I only take one tiny pill a day.