The Golden Eagles snapping a 39-game conference losing streak is the story.
Honest to goodness, what makes a logo five yards off on a football field so interesting to people?
It's a small, honest mistake that is magnified because it's in a place that a lot of people see.
Then throw it on Twitter and it's magnified more than anyone can comprehend. Then slap it on the USA Today, Yahoo Sports, Deadspin and Sports Illustrated and it explodes.
When I arrived at Saturday's Golden Eagle football game against Southwest Minnesota State someone pointed out the mistake to me and I chuckled but that's where it ended for me.
After the game the thought never crossed my mind to write about it or mention in it my game story because it was not newsworthy when you consider what happened with the game.
The Golden Eagles snapped a 39-game conference losing streak and running back Richard Haley ran for 232 yards with three touchdowns.
So, yes, I would say that's kind of the bigger story.
"We are extremely surprised that this has been deemed newsworthy on a national level," UMC Director of Communications Andrew Svec told the Times in an email.
And, not only did these major news outlets pick up this story, they made a sizable mistake in reporting the story.
Most of the major news outlets that picked up the story erroneously said that UMC quarterback Chase Vogler tweeted the photo of the mistake.
The thing is, Vogler is the quarterback for Minnesota Duluth and he reposted the photo from a Facebook page.
Vogler (@C_Vogler18) has since issued an apology through Twitter, saying, "By the way, I in no way, meant to disrespect UMC over the whole field logo thing. Just thought it was something funny and different. And I apologize if anyone took it wrong. Was far from my intentions."
Svec explained how the mistake was made: "It is true that a student group painted the logo on the field; they have done so before. This time there was a misunderstanding regarding the line marks and numbering, and when all was said and done the logo ended up in the wrong place--an honest and innocent mistake. The club was mortified about the error, but there was no time to correct it.
"The logo error is in the process of being corrected for our next home game," Svec continued.
Whomever said "there's no such thing as bad publicity" doesn’t know what Twitter or Facebook are.
In today's age, the power of social media can make any story much bigger than it should be.
Golden Eagle Football lost 39 conference games straight and are trying to become relevant in the NSIC.
This mistake certainly does not help that, and it's not one person's fault. It's Twitter's fault, it's the USA Today's fault, it's the fault of all the large news organizations that picked this story up and blew it up.
It's a shame because everyone makes mistakes but not every mistake is on this level of the public eye, on a football field.
It's time to put this behind us, root for the Golden Eagles to start a winning streak against Bemidji State this Saturday on the road and move on with our lives.